Who Dat was built around one of the strongest silhouettes in fishing: a dark body that remains visible against changing light and water color.

Controlled gold accents create movement and flash without turning the bait into an overdone bright-color presentation.

Dark profile. Clean flash. Instant attention.

In low light and stained water, predators often respond to shape before fine color detail.

The black body creates a defined target fish can track around cloud cover, shade lines, muddy water, and shadowed structure.

Seen as a shadow. Struck like a target.

The restrained gold detail catches light during body roll and tail movement, creating short flashes predators can follow.

Because the accent stays controlled, the black profile remains dominant and the presentation stays refined.

Black presence. Gold reaction.

Who Dat carries the confidence, contrast, and unmistakable attitude of Louisiana.

The black-and-gold profile feels premium in the hand while still serving a real purpose in the water.

Black by design. Gold by consequence.

The oversized paddle tail produces vibration and water displacement that predators can track before they clearly see the bait.

The floating formula keeps the tail and body active through pauses, slower retrieves, and moving water.

Premium in the hand. Ruthless in the water.

Built primarily for redfish, speckled trout, flounder, and other aggressive inshore predators.

The dark silhouette and controlled flash make it especially useful when fish are feeding in stained water, low light, or around shadowed structure.

3.5-inch Predator 7 body, floating plastic formula, premium black profile, controlled gold accent, oversized paddle tail, weedless-ready dorsal fin, split belly rigging channel, lifelike baitfish shape, and saltwater-tested construction.